Great Day Hood Famous TV Blog readers! Today we focus on the people who make it happen behind the scenes. I for one, am one of those people. I thrive on seeing my clients achieve their goals and do my best to help them get there. As a full-time publicist and freelance journalist I often have to explain the difference of what role I play in terms of career enhancement or brand recognition. At times, I have also taken on the role of management simply because I have the resources and advice needed at the time. Below I briefly decipher the role of each before I go into detailed advice to each about how to maximize their client lists and earnings.
An agent is responsible for helping you find work and for negotiating the terms of your employment. Agents are usually paid a percentage of your fees for each job, generally between 10 percent and 15 percent. In California, agent fees are limited to 10 percent of your earnings.
A manager provides career guidance and advice. Managers generally earn between 15 percent and 20 percent of your total income.
A publicist helps you manage your relationship with the media. Most publicists work on retainer, whereby the publicist earns a monthly fee for a set amount of work, such as 15-20 hours a week.
NOTE TO ARTIST/COMPANIES: There is a big misconception that these people have an “easy” job or that they are overpaid. Let me begin by telling you that no job is easy if you go hard at it. Whether you’re a manager who breathes, lives and eats their clients needs on a daily basis or the best damn hamburger flipping cashier at Burger King, if you go hard then there’s nothing easy. I have been approached too many times by artists or companies who want trial periods or no contract work done on their behalf and of course feel that paying for these services is not necessary. I tell them all the same thing, how do you think (fill in the blank) got to Grammy or Emmy Award status? I can vouch that it was not by trying to be cheap nor doing it all on their own. Now I personally do offer a no questions asked 30 day cancellation on yearly contracts but after that because I have put in work by the time that expires we will go about it the legal way. I have yet to have to do it so I’ll knock on wood and continue on.
Many of you have already carried on the functions of these roles for quite a while perhaps on a freelance basis and would like to make a living and/or start a business in one of these fields or all of them. You can be all three just be prepared for a massive workload and I advise getting a degree or taking a course in Marketing, Business, Accounting, etc. I chose Marketing because it links in best with being a Publicist in my opinion. Do your research online and see what works best for you.
Launching your company does not take rocket science just hard work and consistency. Begin by creating a few social media pages or start a blog. Put up recent as well as past links to your work. Anything relevant to the field you are trying to get into is fine. Showcasing your work online is the best option for a portfolio nowadays. It gives potential clients the opportunity to see what you are made of. For examples of online portfolio just Google it and a variety of such will come up in the results.
As far as investing is concerned, until you reach a higher level of decree all you need is an up to date laptop/I-pad or desktop (though I suggest a laptop or I-pad so you can travel with it and bring it to meetings) and a nice quiet space with good lighting where you can concentrate and get work done. In the beginning of my career I utilized every library and Starbucks in New York City because of the free wi-fi and they doubled as a perfect meeting space with clients. You don’t need the fancy office and waiting area until you’re well established unless you have the capital and want to start big, which is fine, just don’t let those things be excuses if you don’t have the budget for it right away.
To attract clients send as many prospects as possible to your online platforms. Create business cards and attend as many networking events as possible. If you’re trying to do mainly entertainment representation than go to concerts and events where entertainers are more likely to be found. The main part of being in this business is building a strong network of contacts so ask yourself if you’re a people person because you will have to deal with people in order to get anything done.
Lastly, know thyself. Decide early on if you can handle the different personalities that you will encounter being in the entertainment industry. The myth of Divas is not a myth at all. Be ready to handle anything that comes your way and adopt a strong mentality as this game can eat you alive if people smell fear. Be yourself but have a can do attitude and don’t feel that you have to negotiate yourself to the point that you are not seeing progress in your career or personal life. You can pay the bills and live an abundant lifestyle in your chosen field if you stay consistent, meet deadlines and communicate effectively with clients.
Below are some links to a few sites that I feel are extremely helpful if you are just starting out or need to brush up on a few things, Enjoy and remember life is what you make it, so make it a good one.